Entry to Escola Massana

15 September, 1963
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My father, who thought it would be very difficult to live from painting, urged me to study advertising, which seemed like one of the most booming professions in Spain at the time. I started to attend the Escola Massana, then run by Luis Ma Güell. There I was taught by teachers such as Nel.lo, Noé and Parramón, among others. I was one of the students from Massana’s first year of Advertising, a completely new subject in those times. It was an important turn in my studies, and it would link up, little to my knowledge, with my first job.