Entry to Escola Massana

15 September, 1963

My father, who thought it would be very difficult to live from painting, urged me to study advertising, which seemed like one of the most booming professions in Spain at the time. I started to attend the Escola Massana, then run by Luis Ma Güell. There I was taught by teachers such as Nel.lo, Noé and Parramón, among others. I was one of the students from Massana’s first year of Advertising, a completely new subject in those times. It was an important turn in my studies, and it would link up, little to my knowledge, with my first job.